Zero Choco Pie Leads the Health-Conscious Snack Trend

No Sugar, Same Taste – Consumers Love Zero Choco Pie

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Lotte Wellfood (formerly Lotte Confectionery) announced on the 17th that its ‘Zero Choco Pie’, launched in October, has surpassed 6 million packs sold within just 50 days of release.

Zero Choco Pie is the first-ever sugar-free choco pie in the domestic confectionery industry, designed to maintain the texture of marshmallow and the rich flavor of chocolate without using sugar. After two years of research and development, Lotte Wellfood successfully developed the product with a reduced calorie count of just 110 kcal per pack, approximately 63% lower than the traditional version.

Consumers have responded positively to Zero Choco Pie, praising its taste despite the absence of sugar. Social media and online communities have shared comments such as “No sugar, but the taste remains the same” and “The marshmallow is chewy, and the chocolate is smooth yet sweet, making it irresistible.” The product has gained traction particularly among the MZ generation, aligning with the growing trend of health-conscious snacking.

Building on the success of Zero Choco Pie, Lotte Wellfood plans to further expand its ‘Zero’ brand, focusing on the health & wellness market as a key growth driver. The company aims to enhance its competitiveness in the sugar-free dessert sector, with a sales target of over 50 billion KRW ($37 million) for the Zero brand this year.

A Lotte Wellfood representative stated, “Zero Choco Pie was created in response to strong consumer demand, and it has been receiving great love since its launch.” They further added, “We will continue to expand our ‘Zero’ brand lineup, offering consumers a wider variety of healthier snack options.”

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_{Provided by: lottewellfood}

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